在近年消費行為愈趨破碎化的時代下,消費者對於購物管道的選擇相當多元,線上與線下銷售的界線也越來越模糊,「OMO 全通路銷售整合」也成了品牌未來必須佈局的主要方向。然而,除了線上網店與實體門市,越來越多 Z 世代消費者開始會在社群上購物,透過直播互動、社群導購、甚至是社團團購等,伴隨著社群平台功能的革新與能滿足「快電商」的潛在優勢,相信品牌電商提早佈局「社群銷售」絕對是非常推薦的選擇。而究竟該怎麼樣來規劃品牌的社群銷售策略呢?SHOPLINE 又能提供什麼樣方便又好用的功能呢?本專題將帶你一次了解!
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