LINE 是台灣最多人使用的通訊軟體之一,同時也是眾多商家與顧客溝通互動的橋樑,根據2022 LINE 使用行為研究調查,臺灣 LINE 官方帳號總數已超過 240 萬個,其中有將近八成的 LINE 官方帳號用戶喜歡 LINE OA 一對一服務的體驗。然而,為因應市場環境的變化,LINE 官方計畫將在 2023 年 9 月 1 日起,針對商用 LINE 官方帳號進行收費方式的調整。此消息一出,便在電商零售圈掀起一波討論潮。而究竟 LINE 調整收費機制對於品牌店家在經營 LINE 時有什麼影響呢?又或是該怎麼樣經營好品牌的私域流量,降低成本之餘又能精準與顧客溝通,本專題將一次告訴你。
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