身為品牌經營者,除了在營運上的策略外,「行銷」也是非常重要的環節。然而,網路時代為品牌開創了眾多曝光管道選擇,如數位廣告、社群平台、電子報等,而其中「LINE 官方帳號」便是一個越來越受到品牌重視的管道,其不僅能為品牌導購外,在人手一機的時空背景下,LINE 官方帳號也成為了顧客接收品牌資訊的佈告欄之一,同時也是顧客社群上的「好友」,更能逐步走近他們。因此,既然 LINE 官方帳號有如此重要的功用,就讓我們一起來了解他的經營之道吧!
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.